Entry #10: Element Of Surprise Is Slowly Fading
Entry #10: Element of Surprise Is Slowly Fading
The hype of media reveals
It feels like it has been ages since the last time we actually got a surprise reveal for a movie or game without hearing about it prior whether its due to leaks or companies announcing it in a simple post. I may be in the minority but I miss when things got revealed out of nowhere, yeah we may get trailers out of nowhere but the surprise isn't as grand as us being surprised as a whole. There could be a multitude of reasons for the lack of such surprises like wanting to be open and communicating with your audience, getting the word out before it gets leaked out, or simply just to be relevant in that current time.
Video game reveals
One recent example of this new way of announcing is Ubisoft announcing the next entry in their franchise, The Division. The way it got revealed was through a video explaining their new boss in charge of one of their higher up company roles in which they just blatantly stated that it was in production. No video tease or fancy image, nothing. Now, while I may disagree with this method there's plenty of proof out there that this hasn't lowered down anyones hype for the game. Regardless of how a game gets revealed, people will still be hyped and to be fair, that's the main thing that matters but boy is it still always exciting to be surprised by a video trailer or at least an image reveal. Curious to know if anyone else is in the same vote or if I'm in the minority. However, there is a downside to this new way of announcing and it could be just a downside to the media industry as a whole but that is when something just gets stated as in production, it usually means that the said project is years out so there's nothing to show for the time being but they want people to build hype now as opposed to later.
Movie and show reveals
The most time I see this type of strategy is mainly in media like shows and movies. How many times have you seen a show get "approved" for a second season before the first is even released for people to watch? Or a movie being announced as in the works when you had no idea of it existing? It seems like with the way of companies wanting to be transparent with their audience, they sprinkle out every detail of what their working on, whether it be who's casted into the project or how far they have gotten in production, I understand its good to have updates but I feel there's a line between that and wanting to surprise people. What happened to the days of the surprise movie reveals happening during say, the Super Bowl, now we may still get "first looks" at already announced projects but it just doesnt hit the same for me. And I must stress this again as this could not be a problem at all as I don't see much other places or people having this discussion, this could very well be the new norm that our industry has adapted to.
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